How do groomers trick people?

Online groomers use many different methods. They may use fake accounts and photos or say they enjoy the same hobbies and interests as the young person they are grooming. Others may pretend to be modelling scouts, sports coaches, celebrities or influencers. However, not all groomers will choose to hide who they really are and some may try to build a connection or develop a ‘mentor’ type relationship based on their true identity.