On December 4th, Childnet International’s Know IT All for Primary Schools, supported and funded by BECTA, the TDA and UKCCIS, was named as the overall winner of the MEDEA Awards 2009 by Maruja Gutierrez-Diaz, Advisor to the Director of the Lifelong Learning Programme, European Commission during a well-attended reception in Berlin.
The competition attracted 254 entries from 39 countries, showing the high degree of interest there is in the use of media in education and training regardless of the educational level. The eight finalists were chosen by a jury made up of 76 education and media experts from 26 countries who assessed them in October.
Speaking after the event, Childnet’s Policy and Communications Manager Lucinda Fell stated:
"I am thrilled that Childnet's recently launched Know IT All for Primary resource has been recognised as the winner of the MEDEA Award 2009. Equipping children to use the internet and mobile phones safely is crucial and this resource has been designed to share key messages and lessons in an exciting and engaging way at the time when children are at an early stage in using these powerful tools. Since we launched this resource in June 2009 there has been huge demand from primary schools in the UK for it. Both Childnet and the partners involved in this project are delighted with MEDEA's recognition of its detailed pedagogical framework."
Childnet’s winning resource was praised by the judges,
“This is an attractive educational adventure story which is playfully realized and with lots of emotions. The critically important topic of internet safety is targeted with aplomb for its young audience. The animations are most engaging, well-scripted and the added value of the smart kids hits the spot perfectly. Adding the Live Crew (real live peers) is a successful way of making the story and the experiences of the 3D characters more recognizable for the target audience. Know it All for Primary Schools provides a very complete and detailed pedagogical framework, excellently realized and with outstanding pedagogical quality of the various learning materials! It is excellent, compelling, with a high production value and as easy to use as a rental DVD. It is a most impressive resource which deserves a very wide uptake.”
Deborah Arnold, from the MEDEA Awards Organising Committee commented:
“Over and above the sheer number of entries this year, we are particularly impressed with the geographical spread, with examples of high-quality educational media coming in from across Europe and beyond. Running the competition in German and French in addition to English has obviously had a significant impact in this respect.”
'Know IT All' for Primary Schools is available (in CD ROM format) to all Primary schools* and also on the Childnet website at www.childnet.com/kia.
*Know IT All for Primary is available free of charge for maintained schools in England. To order, ring 08456022260 and quote reference 00321-2009CDO-EN.
About the MEDEA Awards
The aim of the MEDEA Awards is to encourage innovation and good practice in the use of media (audio, video, graphics and animation) in education. The Awards also recognise and promote excellence in the production and pedagogical design of media-rich learning resources.
To contact MEDEA, visit the web site:
For information about MEDEA, contact the MEDEA Secretariat at